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Oliver Buchannon
Daniel Vivarelli

Founder at Starloop.com

Market Research

+1

The Pet End-of-Life Market Is Booming. Here's What That Means for You.

Apr 11, 2026

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5 min read

The Pet End-of-Life Market Is Booming. Here's What That Means for You.

What a $7 billion market forecast tells independent in-home vets about where this industry is headed.

Daniel Vivarelli
Daniel Vivarelli

Google Business

+1

Your Google Business Profile Is Your New Homepage. Treat It That Way.

Apr 11, 2026

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4 min read

Your Google Business Profile Is Your New Homepage. Treat It That Way.

A practical checklist for independent in-home vets who want to show up when families need them most.

Daniel Vivarelli
Daniel Vivarelli

online reviews

Why Reviews Feel Different for EOL Vets & How To Reframe Them

Apr 6, 2026

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4 min read

Why Reviews Feel Different for EOL Vets & How To Reframe Them

The ethics and psychology of asking grieving families for online reviews.

Daniel Vivarelli
Daniel Vivarelli

Mindset

Embrace it: Independence is Your Superpower

Apr 5, 2026

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4 min read

Embrace it: Independence is Your Superpower

While large EOL chains answer to investors, independent vets get to optimize for something far more human.

Daniel Vivarelli
Daniel Vivarelli
Independent Vets Changing With the Times.

Mar 31, 2026

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2 min read

Independent Vets Changing With the Times.

As the world gets faster & faster, what does it mean to be a successful independent EOL veterinarian?

Daniel Vivarelli
Daniel Vivarelli

EOL Vets

Digital Marketing for independent End-of-Life Veterinarians

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